Urban Resort Concepts is a hotel management company founded by a group of hoteliers with extensive knowledge and experience in managing some of the world’s most renowned luxury hotels.

URC aims to provide guests at its hotels with an authentic experience of a destination, fostered and showcased through the physical product, the style of service and intimate access to the local culture. Urban Resort Concepts has a number of resorts within its portfolio, including The RuMa and The PuXuan.

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