Objective
Sadler&co was tasked to secure high profile British celebrities to endorse the Six Senses Sanctuary Phuket.

Activity
We secured two high-profile British women to endorse the spa. British supermodel Erin O’Connor and organic luxury beauty brand owner and former wife of Rolling Stone Ronnie, Jo Wood. All features were shot by the renowned London-based British fashion photographer Kerry Dean, also secured by the team.

Erin O’Connor is one of Britain’s leading supermodels and Vice Chair of the British Fashion Council where she champions healthy environments for models working in the UK. As she is most recognised in London fashion circles and the London scene, we secured the coverage to appear in ES Magazine, the weekly supplement from the Evening Standard. Erin O’Connor’s piece appeared in this, and was the front cover shot for the Health & Beauty special of ES Magazine.

Jo Wood became a household name throughout the 1960s and 1970s as wife of British rocker Ronnie Wood of the Rolling Stones. She is now a celebrity in her own right following her turn in ‘Strictly Come Dancing’ and a successful business woman, with an organic beauty range and a pop-up organic restaurant. Following a high profile divorce and sudden life upheaval, Jo was able to demonstrate the rejuvenating and life rebalancing properties of the Six Senses Sanctuary spa.

Result
Health & Beauty special in the ES Magazine, BA High Life and Psychologies (Spa Special). Sadler&co also negotiated flight sponsorship from two preferred trade partners of the destination spa, who, in turn, were credited in the call to action fact boxes of the pieces.

Other high-profile figures with whom we have worked include: Claudia Winkleman, Piers Morgan, Jeremy Bates, Twiggy and Kelly Brook